Fashion & Apparel

How Brand X Achieved 3.5X ROAS with WhatsApp + Meta Ads

A D2C fashion brand scaled from ₹10L to ₹45L monthly revenue using our WhatsApp automation and performance marketing.

3.5X

roas

₹8L/month

ad spend

22%

cart recovery

350%

revenue growth

40%

cod rto reduction

🎯

The Challenge

Brand X was spending ₹5L/month on Meta Ads but seeing only 1.2X ROAS. High cart abandonment (78%) and COD returns (35%) were eating into margins.

💡

Our Strategy

We implemented a three-pronged approach: WhatsApp cart recovery, COD verification flow, and restructured Meta ad campaigns with better audience targeting.

Execution

Phase 1: Installed WhatsApp automation for cart recovery and COD verification. Phase 2: Restructured Meta ad account with proper campaign hierarchy. Phase 3: Built retargeting flows combining Meta Ads + WhatsApp follow-ups.

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Results

Within 90 days, Brand X saw transformative results across all channels with sustainable growth.

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