Search engine optimization (SEO) and keyword research: tips and strategies for improving a website's ranking in search engine results page(SERP)
Search engine optimization is making your website content more findable on search engines.
It includes optimization of technical configuration, content, and website URL to generate more organic traffic and enhance website ranking. The process of SEO goes through in-depth keyword research that you will use in your website content to make it viewer-friendly and boost your ranking in SERP
But, how does SEO help to boost a website's ranking and generate traffic?
Here's a lowdown!
There is no greater replacement for SEO-friendly content for organic traffic generation to improve your site's ranking and relevance.
If your content is highly optimized with good keywords then your website will surely feature in relevant searches.
Are you finding SEO challenging?
Then, take a look at some tips and strategies to make your website appear on top rank in SERP.
1• Use confident, trustworthy, and relevant keywords.
To do an in-depth search of the most appropriate keywords, you must know about how your readers might think or search with different words.
Like: Top IT companies in Lucknow.
Best digital marketing agency.
How to build an online store?
After taking your viewer's perspective, you will be able to find relevant, frequent, and popular keywords. One can use multiple phrases to make an authoritative content page. Two Multiple phrases can be used to define the same thing which enables your website to rank on top for two similar searches.
For example, one can search for either "Digital marketing jobs" or " Digital marketing careers".
2•Update your content
Placing your keywords in content in a meaningful way is most important as your content has maximum contribution to boost your website ranking. The strategic addition of links with multiple keywords and repetitively using them can enhance your chances to appear more.
Along with the proper placement of keywords don't forget to use attractive fonts and bold letters for the main title and subtitle.
After starting to rank at the top, don't forget to do regular updates. As time changes, people start searching for new versions of the same thing with more modified and trendy keywords. So, If you wanna maintain your ranking then, keep updating your content with modified keywords regularly.
3• Use long-tail keywords
Long-tail keywords have much lower competition but higher conversion rates and are much easier to rank. Long-tail keywords enhance your content visibility as you can add them in the form of more questions for multiple searches as well as help you to rank for short keywords too.
Another benefit of using long-tail keywords is they suit perfectly for a better blog strategy and give you insights to fulfill your audience's expectations.
Some tools for keyword search and SEO
1 • Ahrefs
2 • Screaming frog
3 • SEMrush
4 • SpyFu
5 •Raven tools
6 •Google lighthouse
7 •Site checker pro
8 • SE ranking
9 •GT metrix
10 • Surfer SEO
11•SEO powerSuite
12•KWfinder
13•Long tail pro
14• Majestic
15•Moz keyword explorer
Some of these tools are super good to provide you best keywords and help you to optimize your content eg. Ahrefs, SEMrush with some standout features like
•Compare different websites to find compelling keywords.
•Find easy-to-target phrases.
•Provides recommendations for attracting organic traffic.
•Long-tail keyword suggestions and many more.
Wrap-up
Appropriate SEO strategy and proper research of compelling keywords act as a key for better ranking. Without the use of frequently searched keywords in SEO-friendly content one can't reach its objective of getting enormous traffic. You can do your keyword research by doing it through various websites and can take the idea of what your competitors are doing or either by using some tools.
Overall by adopting these tips and strategies, you can improve your website's ranking.
