Are you also thinking about why your well-designed website isn't ranking in search engine result pages? The answer is, your website's SEO isn't strong enough! 

Without effective SEO practices, it is almost impossible to rank a website in search engines especially when it is a new one. Here are 14 effective ways and secrets of SEO practices that various digital marketing companies like akestech infotech use. 

These 14 SEO techniques will make it easy for you to optimize your site correctly and drive more organic traffic toward your website. 

1• Use confident, trustworthy, and relevant keywords. 

To do an in-depth search of the most appropriate keywords, you must know about how your readers might think or search with different words. After taking your viewer's perspective, you can find relevant, frequent, and popular keywords. You'll need some keyword research tools for identifying the most relevant keywords on the basis of factors like Volume, Competition, Domain authority, and Relevance. 

2•Check the keyword category

There are four categories of keywords: informational, commercial, transactional, and navigational. For SEO, you primarily need informational keywords. But, even in this category, you have to seek out what kind of information your target audience needs. 

3•Write long-form content

Long-form content on target keywords is a key to ranking better on SERPs as in such content you use your keywords repetitively. But, this will only work when you'll write in-depth original long-form content, your content depth shows how better-focused topics are covered in your content. 

4•Use long-tail keywords

Long-tail keywords have much lower competition but higher conversion rates and are much easier to rank. Long-tail keywords enhance your content visibility as you can add them in the form of more questions for multiple searches as well as help you to rank for short keywords too. Another benefit of using long-tail keywords is they suit perfectly for a better blog strategy and give you insights to fulfill your audience's expectations. 

5• Keep your heading clear and readable

Your heading must look clear to readers, and ensure it has your targeted keyword. A more specific and clear heading helps a lot in attracting viewers to your website. 

6•Update your keywords appropriately

Placing your keywords in content in a meaningful way is most important as your content has maximum contribution to boost your website ranking. The strategic addition of links with multiple keywords and repetitively using them can enhance your chances to appear more. 

As time changes, people start searching for new versions of the same thing with more modified and trendy keywords. So, If you wanna maintain your ranking then, keep updating your content with modified keywords regularly. 

7•Use explicit statement

Use a more clearly stated and explained statement that provides a clear answer to the question you're explaining in your content. That statement will feature in SERPs and compel viewers to visit your website. 

8•Stand out with visual content

Meaningful visuals make your content more engaging and interesting and compel viewers to spend a longer time on your website. Day-by-day visual searches are becoming more preferable, adding visuals to your content gives your images an opportunity to rank in image results too. 

9•Get powerful backlinks

Backlinks are one of the heavily weighted ranking factors that drive traffic toward your website through other websites. Create your backlinks through websites having high domain authority as these websites receive more increased traffic, this will drive more traffic toward your website. 

10• Do on-page SEO

Make sure your title tag, heading, URL, meta descriptions, and H1 have primary keywords, create internal links and external links, and optimize your meta descriptions in a short format to tell people what value they will get by clicking your website. 

11•Create your XML sitemap

A Sitemap is an organized list of URLs that help search engines find your webpage as it tells search engines what information your site has. One may make his own XML sitemap using CMS like WordPress or a free sitemap generator. 

12•Boost your website's speed

Eliminate all those things from your website that make it slow. Websites that load slowly generally rank lower. Work for improving your website's load time as google's top-ranked website takes an average load time of 1-2 seconds. 

13•Make your website mobile friendly

Your website should be accessible to all devices and must look great on mobile too. Sometimes a website's design looks different due to the small screen of a mobile. Use such responsive web designs that give the same experience on a desktop, mobile, tablet, or any other device. 

14•Use google search console

It is a free service that helps you to monitor, maintain, and improve your site's presence in google search results. It gives you an overview of search performance and user experience that helps you to improve your site and drive traffic. 

Conclusion

These 14 ways can take your site's SEO to the next level and help you to rank your website better in SERPs, especially when it's a new startup. Your SEO will decide whether your site will rank or not. Unoptimized content and useless content have no difference, optimization makes your content worthy.