In digital marketing, we all have heard that different types of keywords are important for better search engine rankings. The keyword complexity of your website will make it possible for search engines to show your website at the top when one makes a similar search. Here's a lowdown about What are keywords? What are the main types of existing keywords? Why are they so important? How do they help your website to rank better? and many more. 

What are keywords? 

Keywords are the tools that direct or instruct a search made by the audience and make it possible for search engines to find solutions and relevant answers for them. 

Users type keywords in search engines for finding the information they are looking for. If a brand's website has that specific keyword in its content, then only it will rank in search engine results. That's what makes keywords the most important for a brand's content marketing strategy. 

If you will use appropriate and suitable keywords in your content, only then you would be able to reach your audience.

What are the main types of existing keywords? 

On the basis of their purpose and functions in content marketing strategy, keywords are mainly divided into three broad categories. 

1• Informational keywords:  These are the search terms used by users looking for information about a brand, answers or solutions. Informational keywords are further divided into 4 types. 

I) Short tail keywords: Short tail keywords are typically composed of only one to three words. These keywords are very generic and used by users when searching for a particular topic at the very beginning of their research. 

Eg: Digital marketing, SEO, Content writing, travel, and many more. 

II) Long tail keywords: They consist of three or more words. Long tail keywords have comparatively low search volumes but are still super effective as they've very little competition. 

Eg: Cheap flights to Dubai in December, Content marketing strategy for small businesses, the Best running shoes for a woman with flat feet, the Best digital marketing agency in Lucknow, etc.

III) LSI keywords: LSI ( latent semantic indexing) keywords are the terms semantically related to a particular topic. To find or generate different LSI keywords, you can use tools like SEMrush and Ahrefs. 

Eg: if the webpage is about Digital marketing then related LSI keywords might be Advertising, Content marketing, SEO, PPC, social media etc. 

IV) Trending keywords: These are the search terms that are currently receiving a lot of search traffic and their use makes you look up-to-date. You can find them by using Google trends, social media trends, Industry-specific resources, and many more. 

Eg: Bitcoin, Covide 19, e-commerce, User-generated content, chatbots, etc. 

2• Navigation keywords: These terms are used by users to find a website or webpage rather than find any information. These terms include brand names, website names, product names, location-specific keywords, and URLs like www. akestech infotech.com.

These keywords are further divided into 3 types. 

I)  Branded keywords: These are the specific words that include a brand's name, trademark, or other brand-specific terms. 

Eg. Nike, iPhone, McDonald's happy meal, Akestech in Lucknow, etc. 

II)  Product keywords: These are the specific words that consumers use to search for a particular product. These may include product name, product category, product type, product features, product brand, and product price. 

Eg. Nike Air max, smartphones, wireless earbuds, Sony, under $999, etc. 

III) Brand-related keywords: These are the terms associated with a particular brand or company and include the brand's name, related topics, taglines, competitor's name, and related products. 

Eg. Nike, (Nike's tagline) just do it, Puma(Nike's competitors), running shoes ( a related product) 

3•Transactional keywords: These are the keywords or phrases that indicate the user's intent to take action or make a purchase. 

Examples of such action-oriented keywords are:

1•Buy-  "Buy Nike shoes" or "Buy iPhone 13". 

2• Order- " Order pizza online" or "order flowers".

3•Hire- "Hire a Shopify developer" Or Hire an SEO expert".

4•Coupon- " Discount coupon for Amazon"

5• Book- " Book a flight " or " Book a free consultation now".

6• Reserve-"Reserve a table " or "reserve a spot for a spa".

How to explore keywords in your SEO? 

Here are general steps to explore keywords in SEO. 

1• Define your audience

2•Make a list of relevant topics

3• Generate seed keywords

4•Expand your keyword list

5•Analyze competition

6•Refine your list

7•Monitor and update. 

Wrap-up

Keywords are the ultimate tool for SEO, which helps you to reach your target audience, increase the website's visibility, enhance your engagement rate, and increase your chances of converting visitors into customers by compelling them to take action. Keywords help search engines to understand your content and site's purpose.